Location based Check Ins are becoming more and more common with people tagging and checking in with their friends and families on Facebook Places or Foursquare or even tweeting with the location.
From a Marketers perspective, who is chasing Real Time Marketing and trying to get their very own #Oreo moment , it can be one of the most important and potentially revenue linked use case. Let me explain my viewpoint here.
We all know of companies and brands trying to do real-time marketing at events like Super Bowl or Royal Baby’s birth or during T20 by Cadbury DairyMilk.. But these are good from the perspective of creating brand awareness. The real challenge is to have product sales or generating revenue using Real Time Marketing and the key for that is to use Location Based Targeting. Let me detail this out below.
When a user has checked in to a location and if the brand has a presence or retail outlet or a partner store near by, then the brand can promote, engage or offer something to the user which will increase the chances of real conversion manifold since brands are actually engaging with them in real-time at that location. Icing on the cake will be if brands can not just push offers but contextualize to the reason of the visit to that place if available. This will be truly truly Real Time Marketing with higher chances of Sales. The key point that the brands should understand is that they need to empathize with the users and then promote to really create that connect which is key for the success of any Real Time Marketing campaign.
Do share your thoughts on what you think?